MEDIA FRAMING OF INCLUSIVE LEADERSHIP IN ADDRESSING WORKPLACE GENDER DISCRIMINATION IN NIGERIAN NEWSPAPERS

Abstract

This study examined how Nigerian newspapers framed inclusive leadership in addressing workplace gender discrimination. Anchored on Framing Theory, the study adopted quantitative content analysis of newspaper articles published between 2020 and 2024. A total of 186 articles were identified, out of which 120 met the inclusion criteria and were analyzed. The unit of analysis was the individual newspaper article. Coding categories included problem definition, causal attribution, responsibility attribution, tone, and solution orientation. Intercoder reliability was established using percentage agreement (0.82). Findings revealed that 65% of articles framed inclusive leadership as a solution to workplace gender discrimination, while 70% adopted a positive tone. Organizational leadership was identified as the primary agent of change in 52% of the coverage. The study concludes that Nigerian newspapers recognize inclusive leadership as a viable strategy for reducing workplace gender discrimination but underutilize sustained advocacy framing. The study recommends increased thematic coverage and stronger policy-oriented framing.